WHERE I HELP
The hard part is deciding what matters. Where can AI create real advantage? What work should not exist at all?
Growth Amplifier helps leadership teams identify the opportunities worth backing, then decide what to do next.
01
The roadmap is full, but nobody is confident the right things are on it.
02
Growth has slowed, and every function has a different theory about why.
03
AI is a leadership priority, but there are far more ideas than conviction about where to start.
HOW I CAN HELP
01
Product & Growth Diagnostic
Cut through the noise and find what will actually move growth forward.
A focused outside view when growth has slowed, priorities are competing, or the leadership team isn’t confident the product is focusing on the right things. We’ll examine product and positioning, customer / ICP, UX, adoption and retention, roadmap priorities, growth constraints, and ways of working.
A prioritised decision document, clear recommendations and a working session with your leadership team to agree what happens next. Usually delivered across 1–2 weeks, with scope shaped around the problem and deeper support available where useful.
02
AI Opportunity Sprint
Find the AI opportunities that are actually worth pursuing.
For businesses that know AI should matter but aren’t sure where to start — or already have many ideas but little conviction about which can create genuine value. We’ll look across product and customer experience, internal workflows, knowledge, decision making, product economics and competitive advantage.
A prioritised AI opportunity map, recommendations on what is worth pursuing, and a practical first-step experiment plan. Usually delivered across 1–2 weeks, with scope shaped around the problem and deeper support available where useful.
03
Strategic Product Advisory
Experienced product leadership when the problem doesn’t fit neatly into a package.
Fractional Product Leadership
Senior product leadership for a specific period, decision or transition.
Founder & Leadership Advisory
A sounding board for difficult product, growth and operating decisions.
Product Due Diligence
An independent view for investors, boards or acquirers evaluating a product business.
Product & UX Review
A focused assessment of customer experience, product clarity and friction.
Talk through your situation →
HOW I WORK
From context to a clear way forward.
A short, decisive engagement designed to turn context and analysis into a clear way forward.
Understand
Get close to the business quickly: leadership conversations, product walkthroughs, relevant data, customer context and the decisions already being debated.
Challenge
Test assumptions, identify contradictions and work out where the real constraint or opportunity sits.
Decide
Turn the analysis into priorities, recommendations and the decisions required to move forward.
ABOUT PHILL
I’ve built, scaled and led SaaS businesses from the inside.
I’m Phill Claxton. For 20+ years I’ve built and led SaaS businesses across Product, Engineering and Growth, from creating products and getting them to profitability through to scaling teams, acquisitions and product due diligence. Today I bring that operating experience to leadership teams facing consequential product, growth and AI decisions.
20+ years in SaaS
From founder-led startups through to international scale.
Profitable within 18 months
Built and launched a SaaS business from zero to profitability.
Amplification isn’t about doing more. It’s about finding the few things that change everything.
LET’S TALK
What are you wrestling with?
Tell me what’s going on. A short conversation is usually the easiest place to start.
Or connect with me on LinkedIn.